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Canyon brand-new packaging design catches up with the latest trends

Product design trends change rapidly and Canyon Central Team improves their modern and stylish brand accordingly September, 2017. Canyon Accessories brand has refreshed the design of its product packaging in order to catch up with the latest product marketing trends. As a modern and stylish brand made for young and progressive urban people, Canyon falls […]

Canyon supported a major electronic music event of the Ural Region, Russia

In May 2017, Canyon was the General Sponsor of the largest electronic music festival “Mekhanika” in Yekaterinburg. The initiative was backed by 5 large Russian retail store chains: Svyaznoy, Eldorado, Nord, RBT, Interface. The sponsorship was supported with a massive promo campaign.   “Mekhanika” is the largest electronic music festival of the Ural Region of […]

Canyon has summarized annual sales results and unveiled plans to launch Smart Home products

Kyiv, September 2016. Canyon Central team has held two annual meetings of Marketing and Sales representatives. The first meeting took place on 5-6 of September for the representatives (PLSM) of Eastern European countries (Romania, Bulgaria, Serbia, Croatia, Czech Republic, Slovakia) and the UK. The second meeting took place on 15-16 of September for CIS countries.

Online survey results: Canyon brand perception in Bulgaria

For every marketer, it is important to stay updated about consumer trends and to understand whether end users perceive the products correctly. Thus, Canyon Bulgaria has conducted an online study to determine whether a real perception of the brand Canyon matches the conceived. The research was conducted as an online survey of 463 people aged […]

Canyon NRG alkaline batteries: start of the new category

Spring, 2016. Canyon team has launched the new product category – long-lasting alkaline batteries Canyon NRG. The entire range of Canyon NRG products can be found in product catalogue of canyon.eu website. Canyon NRG alkaline batteries were made for long-lasting performance with high power devices such as camcorders, cameras, mice, keyboards, portable speakers, watches, toys, […]

The Wireless Mouse by Canyon Does Not Require Batteries!

Spring, 2016. Canyon brand has presented the new, ultra-light wireless mouse that works without batteries. You could have probably stuck in a situation when your wireless mouse stopped working right in the middle of a working day. And you, again, had to change its batteries! With CNS-CMSW7 mouse by Canyon, it won’t happen again, because […]

Canyon expands business in EMEA region

Kyiv, October 1-3, 2015. Canyon central team have organized its annual meeting for ASBIS specialists from Europe region. The event has gathered sales and marketing specialists, responsible for EMEA regions.  The key topics of the discussion were new ASBIS business KPI’s to be reached, marketing strategy and product line perspectives. At the second part of […]

Canyon at ‘ASBIS Academy 2014’ in Bulgaria

Maksym Nabok, Canyon Business Development Director has told about the renovation of Canyon brand September 2014, Bulgaria This year, “ASBIS Academy” forum in Bulgaria was a great success for Canyon as it brought partnership with new retailers and profitable orders. At the event, Maksym Nabok, Canyon Business Development Director has spoken about the new refreshed […]

In the process of reloading Canyon brand

The new central Canyon team organized its first international training for sales and marketing staff. October 2014, Bratislava (Slovakia). The two-day international training event for Canyon sales and marketing staff has gathered 32 participants from 19 ASBIS offices.  During the meeting Canyon representatives have discussed the updated positioning, philosophy of the brand and current product […]